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If The Games Industry Is Recession Proof, How Can Your Business Benefit From This?
By | December 8, 2008
One way of getting your business through this recession is to look at businesses that are or might be recession proof, see what you can learn from what they’re doing and how you can use that in your business.
A recent report at http://news.cnet.com/8301-13772_3-10107412-52.html says:
“One is the traditional value of entertainment during tough economic times. Like the great fantastic musicals in the 30s. Movies did great, because they took people’s mind off of the troubles they were facing.”
I’m not going to get into whether the games industry is recession proof, I’m just taking what they are saying.
So, one reason they feel it will get through the recession is because of the traditional value of entertainment during tough times. People want to take their minds of their troubles.
So, how can this be useful to you in your business. Well, I suggest you hold these two key points in your mind; people still want to be entertained and to have their minds taken of their concerns.
This makes sense and I’m sure we can all relate to it. So, what use is this to your business?
Well, lets take those two 2 key points and see how they can be of benefit to keeping your business recession proof.
First, I invite you to think about what you offer in your business that fulfills these two points. Even if its not immediately obvious to you, keep this in mind as you go through your day and just see what ideas come up.
Once you know what of your products or services fit this criteria, I now encourage you to think of how you can maximize this? Would it mean focusing your marketing and promotions on these items? Or perhaps changing your marketing slightly so that the benefits of being entertained and taking people’s minds off their troubles could be highlighted more.
It may be that your offerings don’t meet this criteria and if thats the case, I invite you to consider what if any changes would be good to make to your business?
Perhaps as a business consultant you stress how you will take their troubles of their mind.
Or, in your restaurant how could you entertain people more or help them take their mind off things?
Whatever business you’re in, I encourage you to take at least a few minutes and consider what you can learn from the games industry and potentially keep your business recession proof.
Topics: Recession |
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